Roni Kleiner - Director
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  • Vfx & animation
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  • Storytelling
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  • Cinthol - the Monkeys

    28.06.2024

    Cinthol body wash - the monkeys
    I am thrilled to share the experience of directing the new commercial for the Indian brand Cinthol. The story begins with a girl taking a walk in nature and deciding to refresh herself under a waterfall. As she uses the invigorating bath foam, a mischievous monkey steals it and starts playing with his friends. The girl catches them, and they run away, leaving the foam behind. Realizing that the monkeys are sad because their game was taken away, she decides to return the foam and play with them in the water, bringing back their joy and happiness. To create realistic and animated monkeys, we flew to a stunning waterfall in Thailand and filmed the actress and backgrounds in a carefully planned way, ensuring the seamless integration of the animated monkeys. The result is a captivating commercial that perfectly captures the fun and refreshing experience of the product.

    There is nothing I love more than creating animated characters, and this project was a fantastic opportunity for me to bring to life lovely animals like monkeys. It was a dream come true to work and create an animation of monkeys interacting with a girl in such a unique location. I want to thank the team, including the Indian producer Samran, the incredible Thai production team, the Swedish animation house, and above all, the amazing Indian client who was wonderful to work with. Thank you all!

    chintol BTC

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  • Agmatix

    12.11.2023

    Harvesting Innovation: Agmatix 3D Animation Commercial.
    Dive into the world of Agmatix with our latest 3D animation commercial!.I had the incredible opportunity to bring to life the advanced agro informatics tools that Agmatix offers to growers.Our creative vision centered around making the complexities of Agmatix's capabilities accessible and engaging. We decided to illustrate these intricate processes using a unique and relatable medium: a wooden game.The choice of wood as the primary material not only added a touch of warmth and authenticity to the visuals but also established a direct connection to the world of agriculture. The texture of the wood brought an organic and earthy feel to the animation, creating a seamless link between the film and the subject matter.Agmatix is a platform that empowers growers with cutting-edge tools, and we wanted our audience to understand this seamlessly. The wooden game serves as a metaphorical field, where every move represents a step in harnessing Agmatix's capabilities for a bountiful harvest.The animation unfolds like a captivating story, showcasing how Agmatix optimizes processes, enhances productivity, and transforms the landscape of modern agriculture. The combination of visually appealing graphics and a tactile medium like wood makes the commercial not only informative but also enjoyable to watch.Join us on a journey where innovation meets nature, where technology and tradition coalesce. Agmatix is more than just a platform; it's a revolution in agro-informatics, and our 3D animation commercial is the visual testament to that.

    storyboard
    storyboard

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