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A Love Affair in Vietnam

How a thermos and a cup of noodles became the unlikely leads in an Acecook Modern campaign.

14.11.2026

Director Roni Kleiner looks back on the Acecook Modern films in Vietnam, the romance of Phích and Ly, and his creative collaboration with Thach Thao.

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SALT — Small monsters. Big personalities.

A Swiss mobile campaign, an unruly little cast, and the filmmaking behind the faces.

10.11.2026

Behind SALT’s Monster Deals campaign: Roni Kleiner on directing character, comedy and AI filmmaking, with the films and development tests.

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GOOBWAFFLE — The future is going terribly well

Five years of progress. A few small problems for humanity.

30.10.2026

Inside GOOBWAFFLE, Roni Kleiner’s AI satire about the future of advertising: unlikely characters, corporate announcements and the comic timing behind the film.

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Monday.com

20.01.2026

Roni Kleiner on directing monday.com’s AI-generated cast and city, combining expressive performances with 3D animation and real product interfaces.

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Hellmann's mayo | Tastebuds

12.01.2026

Behind Hellmann’s Tastebuds with director Roni Kleiner: character design, crowd animation and live-action food photography turn dry bread into a comic rebellion.

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Cinthol - the Monkeys

28.06.2024

Roni Kleiner takes Cinthol to a waterfall in Thailand, combining a live-action actress with CGI monkeys. A look at the film and the animation process.

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A split of a second - Elbit

27.01.2024

Roni Kleiner explains the visual concept behind Elbit’s Split Second: a dark blue world with glowing yellow graphics that make invisible capabilities visible.

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וואלה פלוס - אנחנו בטלויזיה

12.11.2023

מאחורי קמפיין ההשקה של וואלה פלוס בבימוי רוני קליינר: מגישי הערוץ ועולם של אייקוני ניאון, צילום ועיצוב בתנועה.

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