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GOOBWAFFLE — The future is going terribly well

Five years of progress. A few small problems for humanity.

30.10.2026

Inside GOOBWAFFLE, Roni Kleiner’s AI satire about the future of advertising: unlikely characters, corporate announcements and the comic timing behind the film.

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Monday.com

20.01.2026

Roni Kleiner on directing monday.com’s AI-generated cast and city, combining expressive performances with 3D animation and real product interfaces.

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Hellmann's mayo | Tastebuds

12.01.2026

Behind Hellmann’s Tastebuds with director Roni Kleiner: character design, crowd animation and live-action food photography turn dry bread into a comic rebellion.

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Cinthol - the Monkeys

28.06.2024

Roni Kleiner takes Cinthol to a waterfall in Thailand, combining a live-action actress with CGI monkeys. A look at the film and the animation process.

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A split of a second - Elbit

27.01.2024

Roni Kleiner explains the visual concept behind Elbit’s Split Second: a dark blue world with glowing yellow graphics that make invisible capabilities visible.

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וואלה פלוס - אנחנו בטלויזיה

12.11.2023

מאחורי קמפיין ההשקה של וואלה פלוס בבימוי רוני קליינר: מגישי הערוץ ועולם של אייקוני ניאון, צילום ועיצוב בתנועה.

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Agmatix

12.11.2023

Behind Agmatix’s 3D animated film with director Roni Kleiner: a wooden game turns agricultural data into a tactile visual story, with designs and storyboards.

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Therapy? - Woe

03.11.2023

Director Roni Kleiner introduces Woe, his music video for Therapy?, exploring AI-generated imagery, rock music and visual storytelling.

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