None of the actors in this video exist. And neither does the city.
Most people watch this Monday.com campaign and see a high-budget production shot in downtown NYC. They see office drama, street vibes, and genuine human reactions.
Here is the truth: It is 100% Generative AI. Every character. Every skyscraper. Every texture.
The only "real" elements in the frame are the 3D animated star and the actual product screens (UI). Everything else is a directed illusion.
The "Dual Perspective" Challenge: As a director, my biggest battle here wasn't with lighting or location permits—it was with nuance. People think AI is just about typing prompts. It's not. It’s about directing.
How do you get a digital entity to deliver a specific, authentic facial reaction? How do you bypass the "uncanny valley" to find a genuine moment of surprise or frustration?
I had to push the models to their absolute limit, treating the AI generation process exactly like I treat actors on set—demanding the perfect take until the emotion felt real.
Why this matters: This is the essence of "Impossible Realities". We built a hyper-realistic metropolis and a full cast of characters without a single camera. It proves that when you combine a director’s eye with bleeding-edge technology, the line between "real" and "generated" disappears completely.